MOSEY CAREERS

Want to work in a small, dynamic and flexible business? Join us! All applications should be sent to info@moseyme.com

DIGITAL MARKETING SPECIALIST

LOCATION: Brunswick, VIC 3056

ABOUT MOSEY ME

We're a small Melbourne based, female-founded homewares brand where responsible manufacturing, inclusivity and joy are our core values. We're all about bringing colour and fun into people's homes. Spanning bedding, tableware, and bathroom, we create unique, design-driven products that are playful yet sophisticated.

JOB SUMMARY

We are looking for a passionate Digital Marketing Specialist to own and drive the strategy and management of paid advertising and organic digital strategies. You will be responsible for developing, implementing, and optimizing our paid advertising campaigns across various digital platforms, in conjunction with driving our organic social strategy. Your primary goal will be to increase brand awareness, drive traffic, and generate leads or sales through strategic paid ad and organic social campaigns.

This role reports into the Creative Director. This is a permanent part time role of approximately 2 days per week (depending on the candidate).

Key Accountabilities

  • Develop and execute comprehensive paid advertising strategies across platforms such as Google Ads, Meta Ads, and other relevant channels.
  • Conduct thorough keyword research and audience analysis to identify target demographics and refine targeting parameters for maximum ROI.
  • Create engaging ad copy, compelling visuals, and captivating creatives for both paid and organic social channels, tailored to specific target audiences and platforms.
  • Manage ad budgets effectively, monitor campaign performance closely, and optimize campaigns to ensure KPIs such as CTR, CPC, and ROI are met or exceeded.
  • Conduct A/B testing of ad variations, landing pages, and audience segments to continuously improve campaign performance and drive conversion rates.
  • Stay updated on industry trends, algorithm changes, and best practices in paid advertising, and implement new strategies and tactics accordingly.
  • Generate regular reports and insights on campaign performance, providing actionable recommendations for optimization and future campaign planning. Leverage Google Analytics to identify opportunities and maximise performance of campaigns.
  • Monitor and analyze competitor advertising strategies to identify opportunities and stay ahead of industry trends.

You will also support with

  • Development of overall the marketing strategy including maintaining the marketing calendar across all channels
  • Creating and executing email marketing communications and manage database as need including automation and segmentation.
  • Responding to and engaging with community members and customers on social channels

What we’re looking for in a successful candidate:

  • Relevant degree in Marketing, Advertising, Business, or related field.
  • Min 3 years’ experience working in digital marketing, with a focus on managing paid advertising campaigns.
  • Proficiency in using digital advertising platforms such as Google Ads, Facebook Ads Manager, Pinterest Ads, etc
  • Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  • Excellent written and verbal communication skills, with a keen eye for detail and creativity in crafting ad copy and creatives.
  • Strong design sensibility with proficiency in Canva and Photoshop preferred
  • Knowledge and proficiency with Klaviyo or similar email marketing software preferred
  • Knowledge of SEO principles, content marketing, and other digital marketing channels is desirable but not required

 What we offer:

  • Passionate and friendly team of people
  • Flexible working hours
  • Generous employee discount
  • The opportunity to learn and develop within a high growth business with a focus on responsible manufacturing

 

If this sounds like you, we would love to hear from you!
Please email a cover letter and resume to info@moseyme.com