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Digital Marketing & eCommerce Manager 

The Role

We are looking for a passionate Digital Content & Marketing Specialist to own and drive the production and execution of beautiful content across all channels, and manage the end-to-end marketing strategy for Mosey Me.

This is a casual, freelance position, working from our Brunswick studio.
Approximately 16 hours a week with the possibility of growth.

 

Key Accountabilities

  • Develop marketing strategy and campaigns across website, EDMs and social channels, including maintaining and executing the marketing calendar across organic and paid
  • Ensure all campaigns are executed on time and on budget – including forward planning of content
  • Report on success of all marketing campaigns and tactics and assess against goals (ROI & KPIs). Leverage Google Analytics to identify opportunities and maximise performance of campaigns.
  • Coordination of both external and in-house content to be used across all owned channels (blog, social, eDM, onsite). Some of this content will be developed by yourself.
  • Responsible for all posting, reporting, ongoing monitoring across all social platforms (Instagram, Facebook & Pinterest).
  • CRM ownership: management of all marketing emails including marketing automation and segmentation.
  • Integrate all channels of marketing to ensure we're on brand and consistently communicating Mosey Me key messages
  • Update website with new products, campaigns and activations in line with marketing calendar. Work with Admin Assistant to ensure all product details and copy are correct and in-line with brand personality.
  • Monitor and manage discount code usage on the website
  • Ensure all MM marketing collateral is up-to-date and on brand, including wholesale lookbooks and PR collateral
  • Coaching and development of Admin assistant in relation to Marketing

 

You will also support with

  • Responding to and engaging with community members and customers on social channels & via email
  • Setting budgets for PR agency
  • Determining in-season promotional strategy
  • Arranging and executing photoshoots for all new products/collections
  • Collaborating with PR agency to set the influencer strategy & and ad hoc press requirements

 

Key Skills and Competencies

  • Min 2 years’ experience in Marketing or similar role
  • Strong communicator with experience in copywriting
  • Highly organised and self-motivated
  • Strong design sensibility with proficiency in Photoshop
  • Experience, expertise and passion for creating content across FB and Instagram
  • Klaviyo & Facebook Ad experience favourable
  • Experience with Shopify platform and HTML/ other coding skills favourable

 

How to Apply

If this sounds like you, we would love to hear from you!
Please email a cover letter, resume & some examples of your work to info@moseyme.com

 

*Applications close midnight Sunday 9th of May 2021.